Description: The more life-like our media becomes, the less we actually find it attractive. A young man, Derek, finally receives the latest and greatest smartphone with the new iMe software. iMe's have their own personalities, feelings, and desires. At first Derek enjoys his new iMe, but as it seems more life-like he finds it less desirable and even fights with it. Eventually Derek turns away from his media, but the cycle reboots as someone else picks it up.